How to Get Rich (without getting lucky) — 推文风暴
来源：纳瓦尔 于 2018 年 5 月 31 日发布的 Twitter 推文风暴
38 条推文，构成一套完整的财富哲学
这是 Naval 最出圈的内容，被翻译为数十种语言
1.
"Seek wealth, not money or status. Wealth is having assets that earn while you sleep. Money is how we transfer time and wealth. Status is your place in the social hierarchy."
追求财富，而非金钱或地位。财富是在你睡觉时还在为你赚钱的资产。金钱是我们转移时间和财富的方式。地位是你在社会等级中的位置。
2.
"Understand that ethical wealth creation is possible. If you secretly despise wealth, it will elude you."
要理解，合乎道德的财富创造是可能的。如果你内心暗暗鄙视财富，财富会远离你。
3.
"You're not going to get rich by renting out your time. You must own equity — a piece of a business — to gain your financial freedom."
你不会靠出租时间致富。你必须拥有股权——一部分生意——才能获得财务自由。
4.
"You will get rich by giving society what it wants but does not yet know how to get. At scale."
你会通过大规模地给社会它想要但还不知道如何获得的东西而致富。
5.
"Pick an industry where you play long-term games with long-term people."
选择一个行业，与长期玩家玩长期博弈。
6.
"Play iterated games. All returns in life, whether in wealth, relationships, or knowledge, come from compound interest."
玩迭代博弈。生活中所有的回报——无论是财富、关系还是知识——都来自复利效应。
7.
"Specific knowledge is the knowledge that you cannot be trained for. If society can train you, it can train someone else & replace you."
专属知识是无法通过培训获得的知识。如果社会能培训你，它就能培训别人来替代你。
8.
"Specific knowledge is found by pursuing your genuine curiosity and passion rather than whatever is hot right now."
专属知识是通过追随你真正的好奇心和热情找到的，而不是追逐当下的热门。
9.
"Building specific knowledge will feel like play to you but will look like work to others."
构建专属知识对你来说感觉像玩耍，但在别人看来像是工作。
10.
"When specific knowledge is taught, it's through apprenticeships, not schools."
当专属知识被教授时，是通过学徒制，而非学校。
11.
"Specific knowledge is often highly technical or creative. It cannot be outsourced or automated."
专属知识通常是高度技术性或创造性的，不能外包，也不能自动化。
12.
"Arm yourself with specific knowledge, accountability & leverage."
13.
"Embrace accountability, and take business risks under your own name. Society will reward you with responsibility, equity & leverage."
拥抱责任感，以个人名义承担商业风险。社会会用责任、股权和杠杆来回报你。
14.
"The most accountable people have singular, public, and risky brands: Oprah, Trump, Kanye, Elon."
最具责任感的人拥有独特的、公开的、有风险的品牌：奥普拉、特朗普、坎耶、马斯克。
15.
""Give me a lever long enough, and a place to stand, and I will move the earth" — Archimedes."
"给我一根足够长的杠杆和一个支点，我就能撬动地球。"——阿基米德。
16.
"Fortunes require leverage. Business leverage comes from capital, people, and products with no marginal cost of replication (code and media)."
财富需要杠杆。商业杠杆来自三种力量：资本、人力、以及零边际复制成本的产品（代码与媒体）。
17.
"Capital and labor are permissioned leverage. Everyone is chasing capital, but someone has to give it to you. Everyone is trying to lead, but someone has to follow you."
资本和劳动力是需要许可的杠杆。每个人都在追逐资本，但得有人愿意给你。每个人都想领导，但得有人愿意追随你。
18.
"Code and media are permissionless leverage. They're the leverage behind the newly rich. You can create software and media that works for you while you sleep."
代码与媒体是无需许可的杠杆。它们是新富阶层背后的力量。你可以创造在你睡觉时为你工作的软件和媒体。
19.
"An army of robots is freely available — it's just packed in data centers for heat and space efficiency. Use it."
一支机器人大军随时可用——它们只是被打包在数据中心里提高散热和空间效率。用它们。
20.
"If you can't code, write books and blogs, record videos and podcasts."
如果你不会编程，就写书和博客，录视频和播客。
21.
"The Internet has massively broadened the possible space of careers. Most people haven't figured this out yet."
互联网已经大大拓宽了可能的职业空间。大多数人还没想明白这一点。
22.
"Leverage is a force multiplier for your judgment."
23.
"Apply specific knowledge, with leverage, and eventually, you will get what you deserve."
24.
"Capital means money. To raise money, apply your specific knowledge, with accountability, and show resulting good judgment."
资本就是钱。要融资，就运用你的专属知识和责任感，展示出好的判断力。
25.
"Labor means people working for you. It's the oldest and most fought-over form of leverage. Labor leverage will impress your parents, but don't waste your life chasing it."
劳动力就是为你工作的人。这是最古老、争夺最激烈的杠杆形式。人力杠杆会让你父母刮目相看，但别把一生浪费在追逐它上。
26.
"Learn to sell. Learn to build. If you can do both, you will be unstoppable. Reading is faster than listening. Doing is faster than watching."
学会销售，学会构建。如果两样都会，你将势不可挡。阅读比听快。行动比观看快。
27.
"Pick business partners with high intelligence, energy, and, above all, integrity."
选择合作伙伴要看高智力、高精力，以及最重要的——诚信。
28.
"Ignore people playing status games. They gain status by attacking people playing wealth creation games."
忽略那些玩地位游戏的人。他们通过攻击玩财富创造游戏的人来获得地位。
29.
"Don't partner with cynics and pessimists. Their beliefs are self-fulfilling."
不要和愤世嫉俗者、悲观主义者合作。他们的信念是自我实现的。
30.
"Judgment requires experience, but can be built faster by learning foundational skills."
判断力需要经验，但可以通过学习基础技能更快地构建。
31.
"There is no skill called 'business.' Avoid business magazines and business classes."
不存在一种叫"商业"的技能。避开商业杂志和商业课程。
32.
"Study microeconomics, game theory, psychology, persuasion, ethics, mathematics, and computers."
研究微观经济学、博弈论、心理学、说服术、伦理学、数学和计算机。
33.
"You should be too busy to 'do coffee,' while still keeping an uncluttered calendar."
你应该忙到没时间"喝咖啡"，同时保持日程表不拥挤。
34.
"Set and enforce an aspirational personal hourly rate. If fixing a problem will save less than your hourly rate, ignore it. If outsourcing a task will cost less than your hourly rate, outsource it."
设定一个志向性的个人时薪。如果修一个问题省下的钱低于你的时薪，忽略它。如果外包一个任务的成本低于你的时薪，外包它。
35.
"Work as hard as you can. Even though who you work with and what you work on are more important than how hard you work."
尽你所能努力工作。虽然和谁一起做、做什么，比你多努力要重要得多。
36.
"Become the best in the world at what you do. Keep redefining what you do until this is true."
在你做的事上成为世界最好。不断重新定义你做什么，直到这成为事实。
37.
"There are no get rich quick schemes. That's just someone else getting rich off you."
没有快速致富的计划。那只是别人靠你致富。
38.
"When you're finally wealthy, you'll realize that it wasn't what you were seeking in the first place."
当你终于变富了，你会意识到那不是你一开始真正在寻找的东西。
核心概念索引
财富与金钱 · 出租时间 · 专属知识 · 杠杆 · 代码与媒体 · 责任感 · 判断力 · 长期博弈 · 复利效应 · 所有权 · 产品化自己 · 阅读 · 纳瓦尔